255labs Brand System v1.0

Full signal. Zero noise.

AI-native products & consulting

255labs puts AI to work on real business problems. Our skill is knowing where it helps, choosing the right approach, and combining it with sound engineering and human judgment. We advise, build, and create products of our own.

Brand promise: Make AI useful.

Primary identity: the FF mark with the 255labs wordmark.
Use Signal (#D7FF3F) or Paper (#F1F2EA) on Ink (#101110).
Use Ink on Paper or Signal. Never stretch, rotate, outline, or add effects.
Keep clear space of one stem width (22/168 of the mark width) on every side.
Minimum FF width: 24px digital / 6mm print. Minimum lockup width: 120px digital.
The 0xFF signature is a supporting element; introduce the name 255labs first.

Manrope: headings and body. IBM Plex Mono: labels, numbers, and technical detail.
Both are distributed under the SIL Open Font License; see the included licenses.
SVG wordmarks have outlined paths and do not require installed fonts.
PNG monograms: 1008 x 672 transparent. PNG lockups: 1720 x 448 transparent.
Avatar: 512 x 512. Social cover: 1200 x 630.

Include 255labs-tokens.css in your project to load the fonts and shared tokens.
Use brand-color-ink/paper for text on brand-color-signal.
Stone is secondary text on Ink. Divider is decorative, never essential UI.

Product endorsement: [product name] / by 255labs. Products can have their own accent
but share typography, spacing, and the parent-brand endorsement.

These brand assets are provided for representing 255labs and its projects.
They are not a grant to impersonate the company or claim endorsement.

Full guide: https://branding.255labs.xyz
