07 / BRAND ASSETS

Ready for what’s next.

The right files make consistency easy. Start with the full kit, or take exactly what you need. Everything here is generated from the same source as this guide.

THE COMPLETE KIT / VERSION 1.0

Everything, in good form.

Vector logos, transparent PNGs, the hex signature, an avatar, a social cover, fonts and licenses, CSS and JSON tokens, and a quick usage guide.

Download brand kit

THE IDENTITY

Use the original.

SVGs have outlined wordmarks, so they don’t depend on installed fonts. PNGs have transparent backgrounds. Choose a color with enough contrast for the surface.

Primary lockup / Two-tone

1720 × 448 PNG / outlined SVG

SVG PNG

Primary lockup / Paper

1720 × 448 PNG / outlined SVG

SVG PNG

Primary lockup / Ink

1720 × 448 PNG / outlined SVG

SVG PNG

FF monogram / Signal

1008 × 672 PNG / vector SVG

SVG PNG

FF monogram / Paper

1008 × 672 PNG / vector SVG

SVG PNG

FF monogram / Ink

1008 × 672 PNG / vector SVG

SVG PNG

THE WORKING PARTS

Built to be reused.

Color, type, and spacing tokens

CSS custom properties, font declarations, and portable JSON values.

CSS JSON

The typefaces

Manrope Variable and IBM Plex Mono Regular, with SIL Open Font Licenses.

Included in kit

Avatar & social cover

A 512 × 512 avatar and a 1200 × 630 social image.

Avatar Social

The 0xFF signature

A supporting brand detail. Outlined SVGs in Signal, Paper, and Ink are in the kit.

Signal SVG

A CONSISTENT START

Bring the system into your project.

Download and extract the kit. Keep the fonts folder beside the CSS file, then import the tokens. The fonts are self-hosted; no external font service is required.

@import url('./255labs-tokens.css');

body {
  background: var(--brand-color-ink);
  color: var(--brand-color-paper);
  font-family: var(--brand-font-sans);
}

.button-primary {
  background: var(--brand-color-signal);
  color: var(--brand-color-ink);
}

Use these assets to represent 255labs and its projects. Keep the files intact, preserve clear space, and check the guide before adapting a treatment.