02 / LOGO & IDENTITY

Small mark. Full meaning.

Two Fs. Eight bits switched on. Our monogram translates 255 into a simple, ownable shape, with angled cuts that give a precise form a little forward motion.

PRIMARY LOCKUP / HORIZONTAL
THE FAMILY

Three expressions. One identity.

Choose the expression that fits the space. When introducing the company to a new audience, make the name visible.

The primary lockup

Use on websites, proposals, presentation covers, and anywhere the company needs an introduction.

The FF monogram

Use in avatars, favicons, app chrome, and compact spaces where 255labs is already identified.

0xFF

The hex signature

A supporting detail for footers, technical content, and brand moments. Pair with the 255labs name.

GIVE IT ROOM

Space is part of the mark.

Clear space = one stem width. Keep at least 22/168 of the monogram’s width around every edge of the mark or lockup. At 168px wide, that’s 22px.

48PX / 24PX — SHOWN AT ACTUAL SIZE

Minimum sizes. Monogram: 24px digital or 6mm print. Horizontal lockup: 120px digital or 30mm print. Use the dedicated favicon below 24px.

KEEP IT IN GOOD FORM

Consistency makes it ours.

✓ / DO

Use the original files.

Use Signal or Paper on Ink. Use Ink on Paper or Signal. Preserve the proportions, keep the background quiet, and leave clear space.

× / AVOID

Leave the geometry alone.

Don’t stretch, rotate, add shadows, rebuild the wordmark with live text, or recolor the Fs separately. Keep essential logos solid; the outline treatment is reserved for large decorative graphics.

The right mark, ready to go.

Outlined SVGs and transparent PNGs in all three brand colors.

Get logo files
KEEP EXPLORING03 / Color